Newly launched Lick Home secures £3m from Tetra Pak heir

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Newly launched paint and wallpaper firm Lick Home secures £3m from Tetra Pak heir

  • Lick Home was started by Lucas London and Sam Bradley in March
  • The firm aims to cash in as people working from home look to spend money
  • The funding round was led by London venture capital firm Felix Capital 

By Jamie Nimmo For The Financial Mail On Sunday

Published: | Updated:

The heir to the Tetra Pak fortune is among investors who have splashed out a total of £3million to back an online paint ordering service which launched during lockdown.

Lick Home aims to cash in as people working from home look to spend money – which may previously have been earmarked for holidays or going out on the town – on redecorating.

The firm, which also sells trendy wallpaper, was started by Lucas London and Sam Bradley in March. They believe many shoppers prefer to buy goods online rather than to trudge around stores – especially since Covid-19 remains a danger.

Wallpaper and paint firm Lick Home aims to cash in as people working from home look to spend money

The funding round was led by London venture capital firm Felix Capital, which has previously invested in consumer start-ups including restaurant delivery company Deliveroo, Gwyneth Paltrow’s wellness firm Goop and exercise bike company Peloton.

Other investors include Tetra Pak packaging heir Magnus Rausing and Zoopla founder Alex Chesterman.

Antoine Nussenbaum, co-founder at Felix Capital, said: ‘Customers are putting much more attention and focus into where they live.’

Lick’s chief executive Lucas London said: ‘The fantastic feedback from customers tells us that we’re already changing at-home DIY for the better.’

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