Instagram influencers are EXPOSED for posing with products that have never been opened in cringeworthy sponsored posts
It’s no secret that influencers can make a handsome living from promoting products on Instagram.
But eagle-eyed fans have recently discovered the rise of an embarrassing new trend on online: models posing with cosmetic products they’ve never even used.
Gossip account Celeb Spellcheck posted a series of images this week of influencers posing next to unopened products from haircare brand Bondi Boost.
Whoops! Celeb Spellcheck has exposed the embarrassing trend of influencers posting sponsored reviews for haircare brand Bondi Boost, while posing next to unopened products. Pictured: Model Indy Clinton
Each influencer’s caption claimed they’d been using the product for some time – even though their photos suggested they’d never even removed the lid.
In one post, model Indy Clinton poses with a towel wrapped around her waist, next to a bottle of ‘hair-growth and breastfeeding support’ pills.
While Indy claimed she’d been taking the Bondi Boost tablets for ‘four weeks’, the bottle’s safety steal was still intact, meaning that it hadn’t been opened yet.
Busted: This post by influencer Gia Giudice shows her with two unopened bottles of Bondi Boost shampoo and conditioner, despite her claiming she’d used the products ‘a few times’
Elsewhere, influencer Gia Giudice posted a selfie with two unopened bottles of Bondi Boost shampoo and conditioner.
But in the caption, the reality star claimed she’d used the products ‘a few times’ and that her hair was feeling ‘super soft’ as a result.
Celeb Spellcheck also featured a post by mummy blogger Vada Stevens holding two Bondi Boost haircare bottles that were clearly unopened and still covered in plastic shrink wrap.
Forgetting something? Celeb Spellcheck also featured a post by mummy blogger Vada Stevens holding two Bondi Boost haircare bottles that were clearly unopened
Still packaged: Upon closer inspection, fans noticed the bottles Vada was holding were still covered in plastic shrink wrap
Sealed: Another photo showed influencer Shannon Lawson posing in front of two unopened bottles of Bondi Boost tablets
Safety first? The containers on Shannon’s bathroom vanity both still had unbroken safety seals, meaning they’d never been opened
In its caption, Celeb Spellcheck mused: ‘Does Bondi Boost have a clause in their contract forbidding influencers from opening their products?’
In another caption, the anonymous account jokingly wrote: ‘We’re all being Punk’d. #bondirescue’.
Daily Mail Australia has reached out to Bondi Boost for comment
Hmm: In its caption, Celeb Spellcheck mused: ‘Does Bondi Boost have a clause in their contract forbidding influencers from opening their products?’
Exposed: In another caption, the anonymous account jokingly wrote: ‘We’re all being Punk’d. #bondirescue’