Championship champions Norwich prove to be the biggest attraction on the EFL’s iFollow

Championship champions Norwich prove to be the biggest attraction on the EFL’s iFollow as digital streaming services generate more than £42m for cash-starved clubs this season

  • Digital streaming services have helped to offset loss of match-day income
  • Norwich had a high of 18,383 unique streams for a 3-0 victory over Luton
  • Across all 72 clubs, Watford vs Luton derby sold the most match-day passes


Norwich proved the biggest attraction of the season on the EFL’s iFollow service with a high of 18,383 unique streams for a 3-0 victory over Luton in March.

The digital streaming services have proved rays of light in a difficult season generating revenue of more than £42million to help offset loss of match-day income for 72 clubs.

Norwich dominated the biggest iFollow figures in the Championship, followed by Nottingham Forest and Luton. 

Norwich dominated the biggest iFollow figures in the Championship this season

Ipswich topped the charts in League One ahead of Portsmouth and Plymouth. In League Two, the top three most-streamed teams were Bolton, Bradford and Tranmere.

Watford, Swansea, Cardiff, Sunderland and Charlton were the most watched of the 17 clubs with independent streaming services rather than the 55 within the EFL’s iFollow.

Across all 72 clubs, the Herts-Beds derby Watford 1 Luton 0, in September, sold the most match-day passes (excluding season ticket holders) in the Championship.

Across all 72 clubs, the Watford vs Luton derby in September sold the most match-day passes

Across all 72 clubs, the Watford vs Luton derby in September sold the most match-day passes

It was Sunderland 1 Charlton 2, in April, in League One, and Bradford 1 Bolton 1, in March, in League Two.

Through the season, more than 450,000 fans from 175 different countries watched 1860 games on about eight million streams.

The future of the service next season will hinge on Government guidance for match-day crowds.