Why Australian shoppers are paying $77 for kilos of Cape Grim Beef Scotch Fillet steak

by

‘It’s worth every cent’: Why shoppers are paying $77 a kilo for this ‘mouthwatering’ special cut of steak from the supermarket

  • Australian shoppers are forking out $77 for a cut of supermarket steak
  • They are paying over the odds for Tasmanian Cape Grim Beef Scotch Fillet
  • The region is said to have some of the cleanest air in the world
  • Cattle is reared there on pure pastures free from hormones and antibiotics 

By Alice Murphy For Daily Mail Australia

Published: | Updated:

Australians are forking out $77 a kilo for a special cut of supermarket steak, with many declaring it to be ‘worth every cent’.

Shoppers are paying over the odds for kilos of Cape Grim Beef Scotch Fillet, farmed on the rugged northwestern coast of Tasmania.

Battered by wild weather and heavy rainfall, the region is said to have some of the cleanest air in the world where cattle is reared on pure pastures free from antibiotics, hormones and grains.

But at well over twice the price of grass-fed steaks from Coles and Woolworths own-brands, not everyone is convinced it is worth the money.

A woman posted a photo of Cape Grim steak in a budgeting group on Facebook, saying she couldn’t believe how expensive it was after spotting it in a supermarket in Rockhampton, Queensland. 

Scroll down for video

But you'll pay $77 per kilo for the privilege of eating its beef

Cape Grim Scotch Fillet (right), farmed in the northwestern corner of Tasmania, will set you back $77 per kilo (left)

 A chef replied, saying she also felt it was overpriced.

‘Scotch fillet. For this price. Seriously? Maybe $45 I would consider it,’ she wrote.

However dozens of commenters were quick to insist the cut is more than worth its cost.

‘[Cape Grim] is the most beautiful area anywhere, it produces the most amazing beef and dairy. Anything grown here is the best,’ one woman replied.

‘Can confirm, outside of Wagyu [beef] it’s the best steak I’ve ever had,’ added another. 

How to cook the perfect grass-fed steak

1. Bring meat to room temperature to ensure even cooking.

2. Season just before you cook. Drizzle olive oil on the meat and season with coarse salt. When you think you have seasoned enough, add a little more.

3. Pre-heat pan or BBQ so the steak sizzles when applied.

4. For medium rare, cook for 4-6 minutes on each side or until you reach 52 degrees Celsius.

5. Rest for one minute, then serve and enjoy.

Source: Cape Grim Beef

Others agreed that Cape Grim is value for money and slammed the original poster for complaining about the price of premium specialty meat. 

‘It’s awesome, not something you eat everyday unless you were uber rich, it’s something you’d buy for a birthday or anniversary dinner,’ one woman wrote.

‘That’s a great price for Cape Grim,’ said a second.